8:21 a. m. American Airlines flight 77, a Boeing 757 with 64 people on board, took off from Washington Dulles International Airport for Los Angeles.
8:41 a. m. United Airlines Flight 93, a Boeing 757 with 44 people on board, took off from Newark International Airport for San Francisco.
After 4 jets took off, their pilots were ordered emergency landing on one of the military bases where crews and passengers boarded a special military jet packed with explosives. It exploded in the air and crashed into a field in Pennsylvania. Two other empty jets, guided by autopilots, with explosives crashed into Twin Towers.
And Russian dead terrorists were who? Russian Special Operations Forces, of course.
They are a highly mobile, well-trained and equipped, constant combat readiness special operations force of the Russian Ministry of Defense, designed to perform specific tasks in order to protect the interests of Russian Federation (with application of military force, by necessity), both within the country and abroad, in peacetime and in wartime.
Russian Ministry of Defense defines the term "special operation" as follows: "Special operation of troops (forces) is a complex of special actions of troops (forces), coordinated by objectives and tasks, time and place of execution, conducted according to a single concept and plan in order to achieve certain goals. Special actions of troops (forces) are activities carried out by specially designated, organized, trained and equipped forces, which apply methods and ways of fighting not typical for conventional forces (special reconnaissance, sabotage, counter-terrorist, counter-sabotage, counterintelligence, guerrilla, counter-guerrilla and other activities)".
Trump won′t start the war against Russia.
And what if Ivanka dies in the fire?
What do you think, America?
Episode 16. MI6 and CIA push Putin to WWIII
Why Brits kill people linked to Russia and blame Russian President Putin for the murders? Why they push Trump to start the war?
MI6+CIA "PUSH TRUMP" OPERATION
1. Alexander Litvinenko was a British naturalised Russian defector and former officer of the Russian FSB secret service who specialised in tackling organised crime. He fled with his family to London and was granted asylum in the United Kingdom, where he worked as a journalist, writer and consultant for the British intelligence services. On 1 November 2006, Litvinenko suddenly fell ill and was hospitalised in what was established as a case of poisoning by radioactive polonium-210; he died from the poisoning on 23 November.. A British murder investigation pointed to Andrey Lugovoy, a former member of Russia′s Federal Protective Service, as the prime suspect. Britain demanded that Lugovoy be extradited, which is against the Constitution of Russia, which directly prohibits extradition of Russian citizens. Russia denied the extradition, leading to the cooling of relations between Russia and the United Kingdom.
2. Matthew Puncher investigated the 2006 poisoning of former KGB agent Alexander Litvinenko by determining the levels of radioactive polonium 210 in the deceased’s body. Puncher was then found dead in his home with knife wounds to his neck and chest оn May 4, 2016.
3. Scot Young Young, a developer, a multimillionaire fixer to the world′s super-rich, who had business in Russia and who died on December 8, 2014 after falling from a balcony in a London flat and being impaled on railings, was one of a few people to die in strange circumstances after telling police he was being targeted by Russian hitmen.
4, 5, 6. A trio of Young′s business partners – Paul Castle, Robbie Curtis and Johnny Elichaoff – all died in "suicides" in November 2010 through November 2014. CIA considered their deaths suspicious.
7. Boris Berezovsky: Berezovsky was found apparently hanged in his bathroom in 2013. Police ruled it a suicide, but U. S. intelligence officials suspected an assassination.
8. Badri Patarkatsishvili, Georgian oligarch and business partner of Berezovsky′s died of an apparent heart attack in 2008, probably caused by a poison.
9. Yuri Golubev, nother associate of Berezovsky, was found dead in 2007 in London. The oil oligarch and outspoken Putin critic was a known enemy of the Kremlin.
10, 11. Stephen Moss, a 46-year-old who died of a sudden heart attack in 2003 and Stephen Curtis, killed in a 2004 helicopter crash. The pair was suspected of helping Russian oligarchs funnel money into Britain.
12. Gareth Williams, a British Government Communications Headquarters (GCHQ) spy, was found decomposing inside a padlocked sports bag. He had been helping the NSA trace international money-laundering routes used by Moscow-based mafia cells. Yet Scotland Yard called this an accident.
13. On November 10, 2012, Alexander Perepilichny jogged around the gated community southwest of London where he lived in multimillion-dollar mansion alongside members of the English elite. He collapsed on Granville Road, within 100 meters of the house he was renting for $20, 000 a month. Police and medics were called to the scene, but within 30 minutes, Perepilichny was pronounced dead. Police told the press the death was “unexplained. ” A 44-year-old man of average build and above-average wealth had simply fallen down and died in the leafy suburb he’d recently begun calling home.
14, 15. Daniel McGrory – a journalist for The Times who reported extensively on Litvinenko’s death – died on February 20, 2017, five days before the airing of a documentary about the case in which he was interviewed. McGrory’s family firmly believe he died of natural causes, telling BuzzFeed News an autopsy found he had a brain haemorrhage due to an enlarged heart. But now the four American intelligence sources have told BuzzFeed News that British intelligence officials are so concerned about Russia-sanctioned killings that they have taken a harder look, asking US spy agencies for information about McGrory′s death “in the context of assassinations”. A second contributor to the documentary, the US security consultant Paul Joyal, was shot outside his home shortly after it aired by two unknown assailants, and only narrowly survived.
16. The Russian diplomat Igor Ponomarev died in London two days before Litvinenko was poisoned – and on the eve of a planned meeting with Mario Scaramella, a key associate of the defector who was investigating corrupt activities by the Russian secret services in Italy. Ponomarev complained of extreme thirst and reportedly downed three litres of water just before keeling over after a trip to the opera, raising suspicions that he, too, had been poisoned – but his body was reportedly whisked back to Russia before a postmortem could be performed.
17, 18. Stephen Curtis, a lawyer, died on March 3, 2004. The strapping, round-cheeked British solicitor had been enlisted before the inception of Project Moscow to route billions of pounds from Russia to Britain for Boris and Badri – without getting it snarled up in UK anti-money-laundering checks. He had succeeded, siphoning the money into a trust called the New World Value Fund, and earning himself commissions of $18 million with which he bought a huge gothic castle on an island off Dorset’s Jurassic Coast.
Then, shortly after a scheme to move $1. 3 billion was completed in 2003, another British lawyer named Stephen Moss, who had worked alongside Curtis on the transaction, died suddenly of a heart attack on September 22, 2003, at age 46. And, at almost exactly the same time, Curtis himself started receiving death threats. “Curtis, where are you? We are here. We are behind you. We follow you, ” said a man with a thick Russian accent in one of the messages.
The lawyer hired a team of bodyguards, and at the end of February he told his uncle: “If anything happens to me in the next few weeks, it will not be an accident. ” The following week, on 3 March 2004, his private helicopter nose-dived into a field on the approach to Bournemouth airport, killing him and the pilot in a ball of flames. His inquest, a judicial inquiry to determine the cause of death, ruled the crash was an accident – the helicopter went down in poor weather – though the coroner acknowledged that the case had “all the ingredients for an espionage thriller”.
Four sources confirmed that CIA had files on both men, stored in classified databases, containing information linking their deaths to Russia.
And these two are still alive.
Sergei Skripal is a former Russian military intelligence (GRU) officer who acted as a double agent for MI6 during the 1990s and early 2000s. In December 2004, he was arrested by Russia′s Federal Security Service (FSB) and later tried, convicted of high treason, and sentenced to 13 years in prison. He settled in the UK in 2010 following the Illegals Program spy swap.
On 4 March 2018, he and his daughter Yulia, who was visiting him from Moscow, were poisoned with what the British government claims to be a Novichok nerve agent. As of 22 March 2018, they remain in a critical condition at Salisbury District Hospital. The poisoning is being investigated as an attempted murder.
ATTENTION: A security consultant who has worked for Christopher Steele and helped him to compile the controversial dossier on Donald Trump that detailed his allegedly corrupt dealings with Putin, was close to the Russian double agent Skripal poisoned in England. The consultant, who The Telegraph is declining to identify, lived close to Col Skripal and knew him for some time.?
Now enjoy this bullshit.
Trump, May, Merkel and Macron issue joint statement blaming Russia for Sergei Skripal poisoning
March 15, 2018
We, the leaders of France, Germany, the United States and the United Kingdom, abhor the attack that took place against Sergei and Yulia Skripal in Salisbury, UK, on 4 March 2018. A British police officer who was also exposed in the attack remains seriously ill, and the lives of many innocent British citizens have been threatened. We express our sympathies to them all, and our admiration for the UK police and emergency services for their courageous response. This use of a military-grade nerve agent, of a type developed by Russia, constitutes the first offensive use of a nerve agent in Europe since the Second World War. It is an assault on UK sovereignty and any such use by a State party is a clear violation of the Chemical Weapons Convention and a breach of international law. It threatens the security of us all. The United Kingdom briefed thoroughly its allies that it was highly likely that Russia was responsible for the attack. We share the UK assessment that there is no plausible alternative explanation, and note that Russia´s failure to address the legitimate request by the UK government further underlines its responsibility. We call on Russia to address all questions related to the attack in Salisbury. Russia should in particular provide full and complete disclosure of the Novichok programme to the Organisation for the Prohibition of Chemical Weapons (OPCW). Our concerns are also heightened against the background of a pattern of earlier irresponsible Russian behaviour. We call on Russia to live up to its responsibilities as a member of the UN Security Council to uphold international peace and security.
SO, WHAT TRUMP IS GOING TO DO?
Episode 17. Wikileaks, my system and Trump 2016
IN 2010 WIKILEAKS HACKED MY MAIL AND STOLE MY "THE PROFESSIONAL" SYSTEM, WRITTEN FOR CIA.
IN 2016 WIKILEAKS SOLD IT TO TRUMP AND HE WON THE PRESIDENTIAL ELECTIONS.
Here′s the link :
https://search. wikileaks. org/gifiles/emailid/5127100
And here′s a story.
NOVEMBER 18, 2017
Donald Trump Jr. corresponded with WikiLeaks during the presidential campaign has added a new wrinkle to the competing probes into Russian interference. Separately, a pair of senators revealed Thursday that Trump’s senior adviser and son-in-law, Jared Kushner, had received correspondence about WikiLeaks prior to the election. They said Kushner has not yet turned over those documents to congressional investigators.
WikiLeaks was implicated in U. S. intelligence community assessment. An unclassified assessment released by the U. S. intelligence community in January explicitly implicated WikiLeaks in Russia’s efforts to influence the 2016 election. Specifically, intelligence officials concluded “with high confidence” that Russia gave hacked emails from the Democratic National Committee (DNC) and Clinton campaign chairman John Podesta to WikiLeaks. WikiLeaks founder Julian Assange has repeatedly denied that Russia was the source of the hacked emails the organization released prior to the election.
Former FBI Director James Comey testified that Russia did not deal directly with WikiLeaks but instead used “some kind of cut-out. ”. Trump associate Roger Stone has been linked to Assange. Stone claimed in an interview that he had communicated with the WikiLeaks chief, though he later clarified it was done through an “intermediary. ” WikiLeaks has denied communicating with Stone. Stone also raised questions with several posts on Twitter last year in which he appeared to hint at email releases from WikiLeaks before they went public. Stone also sent out a series of tweets saying “@HillaryClinton is done” and expressing his “total confidence that @wikileaks and my hero Julian Assange will educate the American people soon".
Stone testified before the House Intelligence Committee behind closed doors in September as part of its investigation into Russian interference, and was later threatened with a subpoena if he refused to turn over the name of the intermediary he used to communicate with WikiLeaks.
It was also revealed that the CEO of Cambridge Analytica reached out to Assange about Clinton’s missing emails before the 2016 election. The data mining and analysis firm, which has ties to Trump allies Stephen Bannon and Robert Mercer, received millions from the Trump campaign for its services last year.
Trump Jr. released a chain of private Twitter messages with WikiLeaks after The Atlantic first reported on the contacts on Monday afternoon. In one exchange, WikiLeaks alerted Trump Jr. of the impending launch of an anti-Trump website and offered up the password to it. “Off the record I don’t know who that is but I’ll ask around, ” Trump Jr. replied. “Thanks. ” It is unclear whether Trump Jr. took WikiLeaks up on the offer.
Democrats have seized on the messages as evidence of coordination between the Trump campaign and Russia-connected individuals. “It′s yet another very high-level campaign person, the president′s own son, reaching out in private communication, secret communication with WikiLeaks, and they’re discussing essentially how to coordinate the disclosure of information, ” Rep. Adam Schiff (D-Calif. ), ranking member of the House Intelligence Committee, said on CNN.
PUTIN GAVE INSTRUCTIONS ON TRUMP′S ELECTION (full document by M. Kryzhanovsky).
CBS NEWS June 23, 2017, 8:16 AM
Vladimir Putin gave direct instructions to help elect Trump.
A report claims Russian President Vladimir Putin gave direct instructions to help elect Donald Trump president. According to a Washington Post investigation, former President Obama received a secret CIA report in August. That report "captured Putin′s specific instructions on the operation′s audacious objectives – defeat or at least damage the Democratic nominee, Hillary Clinton. "
CBS News confirmed last year that U. S. intelligence officials knew that the Russian government operation to interfere in the U. S. election had been approved by Putin himself, but they were reluctant to reveal how much they knew out of concern that sources and methods could be compromised, CBS News justice and homeland security correspondent Jeff Pegues reports.
The Post reports that U. S. intelligence agencies had sourcing deep inside the Russian government capturing Putin′s direct instructions in the operation.
The Post also reports that before he left office Mr. Obama set in motion a secret program that authorized the deployment of "implants" in Russian networks – digital bombs that could be triggered in a retaliatory cyberstrike in the event of Moscow aggression – and that it would be up to President Trump to decide to use the capability.
CBS News confirmed that Obama officials felt that their effort to expel Russian diplomats in retaliation was undermined by the incoming administration.
Determining whether that is true is part of the ongoing investigations. CBS News has confirmed that congressional investigators are looking into whether Trump campaign associates obtained information from hacked voter databases during the election.
So far there is no evidence of that, but it is a sign that the congressional investigations are expanding.
HOW TO WIN PRESIDENTIAL ELECTIONS
By Mikhail Kryzhanovsky
These instructions were written for KGB in 1987, updated for CIA in 1996
1. 1 Get Ready
Before you make a decision to run for President, you must determine for yourself if you can handle the Oval Office: Are you willing to accept such a huge responsibility and put the rest of your life on hold? Are you skilled in dealing with big groups of people? Can you motivate the nation to action? And repair about your biography, which is, of course, not perfect.
Then you must:
1. Decide how are you going to impress party leaders.
2. Make intensive preliminary polling to determine your chances.
3. Poll big demographic groups as well as smaller groups of people from selected demographic groups.
4. Determine the rationale for your candidacy. What is your political record?
5. Delay announcing your candidacy until late in the year before the election to minimize expenditures and risk, avoid legal spending limits, avoid voter fatigue, avoid getting involved in unnecessary controversies and contradictions.
6. Carefully study applicable election laws before you start fundraising and spending.
7. Write your campaign plan (strategic objective, tactical targets, key message, target audiences, methods of delivery, timing, your progress evaluation — polls).
8. Learn the political and economic issues and develop your campaign message.
9. Prepare the “speech” and the “book” (the “speech” is the standard speech that you deliver and it should answer the most important question — why are you running for President; the “book” contains the message and all possible questions on your program.
10. Take a benchmark poll – it will provide the road map for your campaign.
11. Establish your strategy and message
12. Study the results, polls and “successful” areas of previous election.
13. Establish a perfect graphic look (image).
14. Develop a fundraising plan, put the fundraising team in place and start asking for money. No money – no campaign.
15. Create a personal contacts pyramid (priority and general contacts) because personal popularity is your starting point.
16. Set up offices.
17. Get professional candidate training.
18. Determine the focus of your presidential policy (taxes, crime, education, health, social security, national security).
1. 2 Working with the Staff
Basic campaign staffers include:
1) campaign managers — they plan the campaign, organize and recruit the staff, supervise daily campaign operations, make priority contacts with key special groups big business and big media, correct the strategy and make quick decisions. It has to be someone you trust completely.
2) campaign consultants-specialists in both direct (personal and public meetings) and indirect (media, advertising) campaigning
5) issues researchers
7) lawyer (interprets election and campaign reporting laws)
8) personal assistants (work on issues in foreign and domestic policy in cooperation with the whole team).
9) fundraisers (plan and execute fundraising events — dinners, parties, auctions, direct appeals through telephone and letters, receptions, computerized fundraising). Big business has to be approached by rich fundraiser only.
10) scheduler (determines events and locations — TV and radio talk shows, news — conferences, meetings with students and professors at college campuses and with professionals at their associations’ annual meetings, special events and fundraisers especially with ethnic leaders in big cities, as well as festivals and big shows where celebrities demonstrate their support, large extravaganzas, meetings at civic clubs, farm warehouse auctions and special auctions, local civic events. Also, scheduler makes arrangements with local media before your visit and sends media the copies of your speech; insures that good crowd will attend the event and takes care of transportation arrangements). The purpose of the campaign planning and strategic scheduling is to draw press attention to the candidate for transmission to the voting public. That’s natural — the candidate who has enough media attention has much better chances of recruiting public acceptance and raising campaign funds.
11) image makers – political consultants who sell your public image as a clear, simple, portrait-like characterization, acceptable to all groups.
12) “hit men” – campaign consultants who are experts on negative advertising, designed to “kill” your opponents.
13) field staff (in target cities mostly). The most important person at any local office is the coordinator — he establishes organization and contacts influential people and political activists. Coordinators must be appointed to each special interests group (women, minorities, unions, college students, public interest activists, the professionals)
14) local volunteers are needed to work in the offices and the streets. Your family has to take an active part in your campaign, too. Your wife and kids are your visual image makers
15) running mate
During the “invisible primary” which is the nomination, campaign you have to make visits to party organizations especially in pivotal states, such as the above mentioned Iowa and New Hampshire where you have to make as many handshaking and personal contacts as possible. Key staffers must travel with you.
1. 3 Fundraising
You are the #1 fundraiser yourself. You must have substantial financial support to compete. You must have an overall plan which outlines expenditures month by month. It is imperative to have even more money on hand at the end of the campaign for an advertising blitz when the voters are most attentive and the field of candidates has been winnowed out. Half of a campaign funds go to media.
Failing to do well in early caucus and primary contests means more than losing delegates — it means that contributions stop.
Your speeches have to be a fun, and match the meal and drinks — don’t be heavy and too political. Actually, you have to run two campaigns (a political campaign and a fund-raising one) and you must win both; if you raise less money than your opponent, you lose, because you don’t have enough money to inform, influence, and motivate your voters. If you are a Senator or a Congressman, you already have an advantage in money (free postage on mail sent to your constituents, automatic media coverage) and you can use your congressional staff to assist your campaign. Besides, you are interviewed by reporters for free as an elected official. You can also ask your political party for a contribution to your campaign. Party money can be given in two ways – as a “direct” contribution or as a “coordinated” expenditure. Direct contributions are funds given by the party to candidates to do with as they please. Coordinated expenditures are made for such services as polling and TV advertising, but the party has a say how the money is spent.
Then you have to ask PACs (political action committees) to fund your campaign, too. PACs are special-interest groups which consist of people who pool their money in order to contribute it to candidates or political party committees who share their political, social, religious or economic views.
To finish well in pre-nomination popularity contests (“straw polls”) you have to appear daily in TV ads, and prime-time news coverage — after the primaries media “label” winners and losers and that affects voters and contributors a lot. Media, especially the most influential “the New York Times” and “Washington Post” (their publications influence decisions on which news stories will be carried on TV channels), have to take you as a very serious contender.
The key rules in fundraising are:
– find some “fat cats, ” quick
– get fundraisers with lots of rich friends
– get money from those who usually contribute
– go to new York, Florida, California, Texas
And the most important strategy is to raise big money for yourself and prevent big money from being spent against you. Early fundraising is crucial to a campaign because of the high costs organization and the need to demonstrate viability. The best states for fundraising are California, New York, Florida, Texas, which supply half of all campaign donations. Go right ahead and raise money in New York and spend in Iowa and New Hampshire.
1. 5 The Press
The press officer (contacts media, takes care of newspapers, radio and TV ads) — the person who markets you — is the boss of advance team that takes care in each state of a total exclusively positive press coverage. To my mind, the best choice for this position is a former journalist with good wide connections to media. He prepares press releases and press kits and schedules interviews and press conferences with the positive vision and attitude reporters (press or media kits contain your photos, a brief biography, campaign position papers, printed brochures and names of contacts for additional information).
The technique in good paid advertising is to go with those ideas, arguments, thoughts, themes and believes in which people are already inclined to believe or ready to accept. There’s no difference between commercial and political advertising — you just substitute a car or shampoo for a human being. Modern presidential campaigns center on “media events” — staged public appearances, during which reporters can talk with you and take pictures (if you have too much money, you can organize media wave — a very large amount of political advertising on TV). Then, the “walking tours” must be scheduled when you, followed by reporters, photographers and TV crews visit potential supporters.
Simultaneously your aide sets up press conferences, selects interviews, and background briefings. You have to talk to press 24/7 and everywhere on the campaign bus, train or plain, hotel, etc. A good thing is — you get free media coverage and people trust it more than paid coverage, like TV and radio commercials.
You win if you obey these rules:
– if you can manipulate media – you manipulate the nation (sorry, it’s harder to manipulate free coverage).
– the media makes the election, not the voters
– a presidential campaign does not allow for privacy
– newspapers put emphasis on issues, TV on image, style and ability to communicate.
– never lie to reporters; they will make sure it backfires on you sooner or later.
– if an influential newspaper, radio or TV station endorses you, you have their supporters, readers, listeners and viewers.
– people remember much better what they see, not what they read; if they don’t see you on TV, you don’t exist.
– TV talks to 98% of Americans and takes your message — and other messages about, or against, you – immediately, straight to the nation.
– TV, not your political party, is the #1 channel of communication between you and the public
– your political party is nothing but a service center and a money machine. Parties divide the nation while your message has to be one of unity.
– take it seriously if The New York Times takes your opponent seriously.
– it’s important to know what your opponent is saying to reporters privately, “not for attribution. ”
– if you live in heavily populated state, like New York, California or Texas, you start the presidential election campaign with much better coverage.
– never fight the media like the Nixon administration did – they kept a list of Nixon’s critics (famous reporters), so they could be targeted for harassment, accused of income tax evasion, etc. What happened then? The reporters felt like heroes, Nobel Prize winners. Better target them for buttering up, and feed them lots of stories with a spin in your favor, instead.
1. 6 Polls
Pollsters works through newspapers, Internet, telephone surveys, person-to-person surveys, mailed questionnaire to selected voters. They provide voters′ behavior research and analyze past election data. They tell to you how well-known you are, how well you perform, what are the voters’ preferences. You should poll voters in each state in proportion to that state’s share of the national vote. (You must have at least one polling company on payroll. ) Polling is of extreme importance in presidential campaign because it’s the tool to correct your strategy, determine “positive” local areas and supportive voters and work with them, it tests the nation’s attitude to your personality and your issues and that means you can calibrate your message and calculate your success. The most important thing about polls is that they play indicator and identify support or hostility. And the golden rule here is: you have to ask the right question if you want to get a useful answer.
At the same time polling is one of the most expensive elements of a modern campaign because now you have to receive information on too many groups and issues, including groups with specific economic, ethnic, religious, geographic, educational, occupational and residential characteristics and how those characteristics affect attitudes about a wide range of policy issues.
Polls also help you:
– to decide whether to run or not
– improve your recognition and image
– target opposition’s weakness
– formulate media ads
Your pollster has to pinpoint blocks of voters (swing districts) who are undecided and who might be persuaded to vote for you. Experience shows that 40% of public attention go to social problems, 40% — to economy and 20% — to international matters, but if the United States is at war, the situation is different and national security turns into a top priority for everyone. And watch out for campaign spies — keep polls analysis and media plan secret.
“Benchmark” – surveys of the whole nation which provide basic information about your chances and the nation’s political preferences (it’s your “presidential decision maker”).
“Follow-up” – surveys are used to gather more data about particular concerns raised in initial benchmark surveys. They are conducted state by state and are used in planning campaign strategy.
“Panel” – surveys are used to refine strategy further by re-interviewing previous respondents to determine opinion shifts on specific issues within various demographic categories. They are supplemented by continuous “tracking polls” that measure fluctuations in general voter support for the candidate across time.
“Special group” – used to poll the debate results. Selected groups of voters watch candidate debates and register their “positive “ or “negative” feelings toward the candidate’s specific statements or actions. After that analysts tabulate and analyze the reactions of the whole groups.
1. 7 Campaign Golden Tips
Never behave as if you think you are God’s gift to the nation.
Be presidential – look calm, sincere, knowledgeable and open Mother of the nation.
Be electable – prove to the nation that you are the best choice.
No one has ever been elected the US President without winning the New Hampshire primary.
Primaries direct financial backers to a promising candidate.
Voters judge you by your friends – appear with popular politicians, big business, labor and interest groups leaders, and show business celebrities. Advertize your meetings with Congress members and world leaders (go abroad if you have a chance to meet a world leader).
The most important event in the election process is the National Convention, not only because the eventual finalist candidate is actually nominated but because after that the campaign’s audience increases (more than twice as many people vote in general elections as participate in the nomination process). You have to decide how to win the support of these new voters as well as to appeal to people who identify with the other party and partisans who backed losing candidates for the nomination.
1. 8 Choosing a strategy
Any strategy is good if it helps you to win support of a majority of people chosen by the state parties to be delegates to the national convention. Your choice of a strategy depends on your current position:
A. If you are an incumbent, you have to stress that the American people’s life improved a lot during your first term. You can count on successful start because you are guaranteed to be known actually to every American, and the Oval Office lends you credibility and respect. It’s of vital importance to have economic accomplishments — in such a case well-timed announcements of government statistics on the economy or of plans for domestic initiatives can also help you. Listen, I didn’t tell you this, but you have to manipulate (stimulate) the economy during the election year with tax cuts that can help reduce unemployment, and with social programs financing.
Of course, you’ll have to pay for it, but that will happen after you are re-elected.
And a good thing is – an improved economy erases voters’ bad memories of past years.
Try to avoid too aggressive campaigning – it’s a sign of weakness. Make official appearances in carefully controlled settings. Influence media coverage with official presidential actions and use “pork barrel” politics to appeal to specific constituents. You can also benefit from the nation’s reluctance to reject a tested national leader for an unknown newcomer. And if you start important foreign policy initiatives, it will guarantee you continued media coverage.
If you have poor chances to be re-elected, you can play the “national security” card:
– find a US “enemy”
– start a media psychosis (see propaganda tricks and brainwashing )
– concentrate power (special services) to establish a total legal control on the nation
– provoke an international conflict, restricted or full-scale war
– send a message: “If you are against the President, you are against America! ”
B. If you are a challenger you have to convince the public they don’t live better than they did 4 years ago, or, if the economy is OK, point out mistakes that were made in the foreign policy. Or make up some social issue that will get passions inflamed and hijack the headlines.
KRYZHANOVSKY ”GOLDEN” STRATEGY
You should seek to position yourself as close to the opposing candidate as possible in an effort to capture the “median voter” in the center, and then take by default everyone else on their side of the ideological spectrum. You have to embrace this strategy and move as close as you can to the moderate Republican position with the expectation that you can take all of the votes to the left of this position. Clear?
The job is tough if you challenge a President who is popular — first, you have to break down his positive image; second, you have to portray yourself as a much better replacement. You have no choice but to start with the “outsider” strategy — you present a “fresh face” to voters weary of the current political situation (in such a case you have to attack administration in a very aggressive manner). Plus, you must give quick response to your opponent’s charges (get advance copies of his speeches through friends in the media).
Then, show yourself as a smart and diplomatic person using a special “triangular” strategy, when you, like majority of the voters, place yourself between liberal and conservative positions. Evaluate situation – you may need “early knockout, ” when front-runners hope to use their early strength in polls, fundraising and endorsements into decisive primary victories at the beginning of the primary season. The hope is that the candidate will build such an impressive early lead that the competition quickly drops out.
A “shift” is the most popular thing with challengers – if the President is good with national security, they point out to the problems in economy, if he’s good on the economy, they point out to the problems in national security – very simple. (Watch his mistakes anyway – you can benefit from them. Bill Clinton would never have run for President in 1992 if someone from the Bush White House hadn’t called him in 1990 and asked him not to run. That phone call was one of the most stupid political moves of the 20th century, because it convinced Clinton that they thought he had a good chance to win.
Be simple, identify with “ordinary people” and no matter what tell the voters your parents or your grandparents “were like them – regular people, not millionaires. ”
1. 9 "Black" PR
You must know some very popular and efficient dirty tricks, like “negative campaigning” or “black" PR. To make a long story short: no matter what your opponent says or what decent people think about negative campaigning — “black PR” works! Use it to turn a rumor or a fact into a serious political scandal; respond to and neutralize the opponent’s attacks (using “black PR”) fast, before they are broadcasted or published.
It works best through intermediates (persons and organizations not connected directly to your campaign). You must have a very detailed file on your opponent (negative research) and then start spreading negative and all kinds of compromising data from his personal and political life. If he is or was elected official (Senator, Governor, Mayor), you can point out his mistakes and actions which were not popular. People must know in detail (get your staff to read a few books) the negative sides of his life, program and terrible consequences of his election. Remember also that a rumor repeated twice turns into a fact, especially if you start a “whispering campaign” in Congress.
A “negative ID” trick is my favorite: you identify your opponent with a totally unacceptable (for the voters) viewpoint, like: “There are those who want to stop the war on international terror and you know who they are! ”
1. 10 Attention : debates!
Debates are extremely important because they offer the only all-national event at which candidates can be judged. You and your opponent will be under huge stress as you both must operate simultaneously at the focus of attention of each other and of all elements of electorate. Debates are, actually, head-to-head confrontations with two main aspects: the pre-debate negotiations over whether there will be a debate, and the post-debate analysis of who did how well. The debates offer nothing new for the public and the basic strategy is to hope your opponent will make a mistake (President Ford made one in 1976, saying that: “There is no Soviet domination of Eastern Europe. ” People just didn’t want to hear it. Richard Nixon was very